Deb Heffner, CEcD, is the Business Outreach Director for the Greater Reading Chamber Alliance (GRCA). She brings over 16 years of experience to this position, along with an incredible passion for the region.

Deb leads GRCA's Local Business Outreach initiative, which works with existing businesses to help them prosper and connect them to resources. She also serves as the primary person for all external prospect outreach, which includes attending conferences and tradeshows, relationship management and site visits. Additionally, she administers Pennsylvania Industrial Development Authority (PIDA) loans and manages their Family Business Alliance and Building Berks initiatives.

Deb earned the designation of Certified Economic Developer (CEcD) from the International Economic Development Council (IEDC) in 2016. She was awarded the Industrial Asset Management Council (IAMC) Fellow designation, and currently sits on the Board of Directors of IAMC.  

As a native of Berks County, Deb has stated many times that she is blessed to work on behalf of a community she loves. She serves on the Board of Directors for the Oley Valley Community Education Foundation. Deb enjoys camping and motorcycle riding with her family, and is currently working towards the goal of camping at every Pennsylvania State Park.